Brian Urvater Content Strategy Lead · Paid Social · Short-Form Video

Senior content strategist
and video producer
for live event brands.

Specializing in paid social, short-form video, GenAI, and scalable content systems for sports and live event brands. I led creative strategy across 250+ sports and entertainment partners at FanIQ, averaging 4.05x ROAS on paid social, created video content that generated 39M+ views across organic channels, produced ~4,000 pieces of content annually, and built templated systems that scale creative output for live event partners.

See Featured Work Case Studies
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Featured Clients

Atlanta Hawks
Seattle Storm
Los Angeles Sparks
LA Galaxy
Same Same But Different Festival
University of North Texas Football
Gametime Tickets
Big 12 Conference
USF Bulls
Washington Mystics
PGA Ryder Cup
Nashville Predators
Atlanta United
Leagues Cup
Atlanta Hawks
Seattle Storm
Los Angeles Sparks
LA Galaxy
Same Same But Different Festival
University of North Texas Football
Gametime Tickets
Big 12 Conference
USF Bulls
Washington Mystics
PGA Ryder Cup
Nashville Predators
Atlanta United
Leagues Cup

Featured Work

Recent Projects

Leagues Cup 2026
Custom Dynamic Paid Social Template
Seattle Storm 2026
Meta & TikTok Look Up Campaign Creative
LA Galaxy: El Tráfico
Paid Social Promotional Video
University of Washington
On-Site Content Shoot · Disposable Camera Live Event Experience
Alex Day × TickPick
Top 3 NY Rappers
LFG Boston + Gametime Tickets
World Cup 2026 Scotland in Boston

What I Do

Core Expertise

Content Strategy & Paid Social

  • Led creative strategy across 250+ sports and entertainment partners including NBA, NHL, WNBA, MLS, NCAA, and major live events
  • Averaged 4.05x ROAS across tracked accounts in 2025–26, with standout results including 5.58x for the Atlanta Hawks and 5.70x for Same Same But Different Festival
  • Drove link click-through rates up to 3.29% and cost-per-click as low as $0.21, well below platform averages
  • Produced ~4,000 pieces of content annually across Meta, TikTok, Snapchat, and Google

Production & Video

  • Short-form video, motion, and static creative for paid and organic across all major platforms
  • 150+ on-site content shoots at live events nationwide for major sports and entertainment brands
  • Fast-paced real-time publishing for YES Network, 25–40 videos per shift across X, Facebook, Instagram, TikTok, YouTube, and Threads, covering pregame, in-game, and postgame live
  • Experienced on-site shooter covering every corner of a stadium or arena at live speed, then cutting it into paid social content that moves audiences from awareness to purchase

Automation & AI Workflows

  • Built a Creatomate-based template system that produced 235+ Leagues Cup 2026 game preview videos, letting clubs swap players in seconds
  • Maintains a library of 250+ reusable paid social templates across the full partner roster
  • Leverages AI for ad scripting, visual generation, editing automation, and creative scaling
  • Reduced creative production time by 40% through automated workflows

UGC & Influencer Marketing

  • Built and manages a nationwide micro-influencer network supplying UGC specifically for live event paid social campaigns
  • Consistent track record of viral organic content across multiple brands, including posts exceeding 1M+ views and rapid audience growth from zero
  • Integrated influencer and UGC content directly into paid social campaigns for live event brands
  • Managed creator relationships across sports, music, and live event verticals
$4.5M+Tracked Ticket Revenue Driven
93M+Total Paid Social Impressions
39M+Organic Views on Instagram & TikTok
2M+Organic Likes Across Platforms
14.87xPeak Campaign ROAS
4.05xAverage ROAS Across Tracked Accounts
4,000+Pieces of Content Produced Annually
250+Sports & Entertainment Partners
150+On-Site Content Shoots at Live Events
300+Automated Templates Built
$0.21Lowest Cost Per Link Click Achieved

Case Studies

The strategy behind the numbers.

The campaigns, creative decisions, and systems that drove these results are documented in full.

View Case Studies

Stack

Tools & Platforms

Production & Creative

Adobe Creative Suite CapCut Canva Creatomate Higgsfield AI ElevenLabs Sony A Series Aerial Videography

Platforms & Distribution

Meta Ads TikTok Snapchat X Instagram Facebook YouTube Threads WSC Sports Braze Hootsuite

Analytics & Workflow

FanIQ One Meta Ads Manager TikTok Ads Manager Monday.com Slack

Let's work together.

Looking for a content strategist and video producer who can move fast and scale smart?

Get in Touch View Resume