Creative Director, Content Strategy

New York, NY

Led content strategy and creative production for 250+ sports and entertainment partners over tenure (career total), including 12 recurring multi-season clients spanning pro sports (NBA, NHL, WNBA, MLS), collegiate athletics, a conference-wide partnership (Big 12), and major live events/festivals, producing ~4,000 pieces of content annually across hundreds of campaigns on Meta, TikTok, Snapchat, and Google.
• Delivered standout full-season 2025 results across partner accounts, including the Big 12 Conference (14.87x ROAS, $581K+ revenue on $29K spend), Same Same But Different Music Festival (6.68x ROAS, $631K+ revenue in a record-breaking season), and LA Sparks (4.17x ROAS, $499K+ revenue, 11.83x ROAS on TikTok specifically).
• Drove 6.80x ROAS and $260K+ in revenue for the Atlanta Hawks on TikTok (2025–26 season) and 4.74x ROAS and $255K+ in revenue for the Nashville Predators on Snapchat/TikTok (2025–26 season).
• Produced individual top-performing creative including a Big 12 Movie Trailer VO spot that drove 24.87x ROAS and $151K+ in revenue, and a Nashville Predators pride night ticket-pack auto-template built from scratch in Creatomate that hit 8.15x ROAS.
• Served as sole creative lead on 235+ paid game-preview videos for Leagues Cup, animating all creative to the league's 2026 brand style guide; engineered a Creatomate-based template system that let clubs swap out injured/unavailable players in seconds, and extended the same self-serve rendering system to individual MLS/Liga MX clubs.
• Built and maintain a library of 300+ reusable content templates, including auto-templates that consistently rank among top-performing creative for engagement and ROAS across partner accounts.
• Independently shot, ideated, and edited an organic Instagram post spotlighting a Citi Field speakeasy concept, generating 992K+ views and 30K+ likes.
• Built and manage a nationwide micro-influencer/UGC network to source creator content across paid social campaigns.

Digital Media Coordinator

Remote

• Produce and publish real-time game coverage for the New York Yankees, Brooklyn Nets, and MiLB affiliates (previously including NYCFC and NY Liberty), working 2-3 live game shifts per week and delivering 25-40 pieces of content per shift across Instagram, TikTok, X, Facebook, YouTube, and Threads, covering pregame, in-game, and postgame live.
• Deliver breaking highlight content using WSC Sports for social publishing and Braze-integrated push notifications via the Gotham Sports App.
• Produced a split-screen Aaron Boone/John Sterling reaction edit (467K+ views, 181,981 accounts reached, 27,649 likes) and an Aaron Judge birthday post (1.1M+ views, 124,339 accounts reached, 14.7% like rate).
• Coordinate push notification strategy across pregame, in-game highlight, and final-score alerts; a representative Braze pregame push reached an estimated 307,775-person audience at a 4.32% conversion rate.
• Partnered with MSG Networks to keep the Gotham Sports App synced during live-to-stream handoffs, and previously coordinated with MLB Media Services on homepage content selection and editorial quality checks.

Social Media Manager / Content Creator

Remote

• Led content strategy, editing, and posting across the LFG Sports and LFG Penn State accounts (2021-2023), producing roughly 25 pieces of content per week blending trend-jacking/UGC-style content with original produced pieces.
• Drove 10M+ total views and 135K+ likes across 161 tracked LFG Sports posts, including a standout Mets/Braves rivalry clip that reached 8.9M views and 113K+ likes.
• Created and shot recurring "Man on the Street" interview content on-site at Penn State events, growing LFG Penn State to 10K followers and 1M+ likes in six weeks; LFG Penn State content generated 13.2M+ views and 1M+ likes across tracked posts, including a single TikTok reaching 2.4M views.
• Managed a branded content partnership with FourPlay Dating App for LFG Penn State, handling all creative and posting for the collaboration.
• Currently editing short-form content for LFG Sports and LFG Boston (Feb. 2026 to present), generating 2.7M+ views and 129K+ likes across 44 tracked LFG Boston posts, including an ongoing branded partnership with Gametime Tickets.

Video Editor

Hybrid / New York, NY

• Edit short-form content for social platforms, including interview-style and podcast-style clips, generating 1.35M+ total views and 78K+ likes across 24 tracked posts since September 2025.
• Top-performing edits include a 381K-view Instagram post (Anthony Volpe pizza-take clip) and a 187K-view TikTok version of the same content, plus a 183K-view TikTok on NFL rivalry commentary.
• Optimize pacing, captions, and storytelling to boost engagement and audience retention across platforms.

Digital Media / Video Production Intern

Wappingers Falls, NY

• Shot and edited daily social media content generating 267K+ total views and 13.5K+ likes across 16 tracked posts in a single season.
• Produced a standout Instagram feature on prospect Jasson Dominguez that reached 178K+ views and 8,840 likes, contributing to broader MiLB prospect-hype coverage.
• Helped drive Instagram growth: +5K followers and 440K accounts reached in two months.