Case Studies

Chapter 01

FanIQ

Senior Director, Content Strategy · Feb. 2023 – Oct. 2026 · New York, NY

Led all content strategy and creative production across 250+ sports and entertainment partners. Built automated creative systems, a nationwide micro-influencer network, and a library of 300+ reusable paid social templates all designed to drive ticket sales at scale across Meta, TikTok, Snapchat, and Google.

$4.5M+Tracked Revenue Driven

4.05xAvg ROAS

93M+Paid Impressions

250+Partners

Featured Creative Example

About This Creative

Example of paid social creative produced for a FanIQ partner campaign
Represents the type of short-form video content driving performance across 250+ sports and entertainment partners
Built using the same production workflow powering ~4,000 pieces of content annually

Standout Campaigns

Big 12 Conference · 2025

Big 12 Football Championship Movie Trailer VO

Wrote, produced, and edited a movie trailer-style creative for the 2025 Big 12 Championship. One video drove $152K in revenue from $6,100 in spend. The full campaign generated $581K at 14.87x ROAS across 4.25M impressions.

24.87x ROAS

$152K Revenue

$6,100 Spend

225 Purchases

Same Same But Different Festival · 2025

Record-Breaking Festival Year

Led all paid social creative across 11 campaigns for SSBD's biggest year on record. Produced every piece of content from scratch across Meta and Instagram, driving the festival past its previous revenue record.

6.68x ROAS

$631K+ Revenue

6.5M Impressions

1,600 Purchases

Atlanta Hawks · TikTok Only · 2025-26

Multi-Season TikTok Performance

Three consecutive seasons of paid social creative for the Atlanta Hawks on TikTok, growing performance year over year. One Divine Nine Night Info VO returned 14.91x ROAS on its own.

6.80x ROAS 25-26

$260K Revenue

4.9M Impressions

1,066 Purchases

Leagues Cup 2026

235+ Videos Automated at Scale

Sole creative lead on 235+ game preview videos animated to the league's official brand style guide. Built a Creatomate-based template system letting MLS and Liga MX clubs swap players and self-serve creative in seconds.

235+ Videos

Creatomate System

MLS + Liga MX Clubs

LA Sparks · 2025

11.83x ROAS on TikTok

Full WNBA season of paid social creative for the LA Sparks. A single Info VO on Kelsey Plum generated 1.29M impressions, 339 purchases, and $77K in revenue from one piece of content.

4.17x Overall ROAS

11.83x TikTok ROAS

$499K Revenue

11.3M Impressions

University of North Texas · 2024-25

7.61x ROAS College Football

Built and ran paid social creative for UNT Football across Facebook and Instagram. Every creative in the campaign was produced by me and performed well above benchmark.

7.61x ROAS

$57K Revenue

5,848 Purchases

1.1M Impressions

Creative Systems Built

Library of 300+ reusable paid social templates across the full partner roster
Creatomate-based automated template system for game previews, on-sale alerts, and evergreen content
Self-serve rendering pipeline extended to individual MLS and Liga MX clubs
AI-assisted scripting and voiceover workflows using ElevenLabs and Higgsfield

Content Types Produced

Info VO and movie trailer-style paid social videos
Experiential and on-site DITL content
UGC-style and influencer-integrated creative
Text overlay, POV, and trending sound formats
Premium and VIP experience walkthroughs
Game preview and countdown templates at scale

Chapter 02

YES Network

Digital Media Coordinator (Freelance) · Jan. 2022 – Present · Remote

Real-time social content production for the YES Network covering the New York Yankees, Brooklyn Nets, and MiLB affiliates across six platforms simultaneously. Fast-paced live publishing environment requiring speed, editorial judgment, and platform fluency all at once.

25-40Videos Per Shift

6Platforms Simultaneously

1.1M+Views, Single Post

3+Years Running

King of NY Day

Published live on the YES Network Instagram during the 2026 season
Generated 1.1M views, 38.1K likes, and 551 comments on Instagram alone
Example of real-time postgame content produced and published within minutes of the final out

What I Do Every Shift

Publish 25-40 videos per shift across X, Facebook, Instagram, TikTok, YouTube, and Threads
Cover pregame shows, in-game highlights, and postgame live publishing in real time
Use WSC Sports for social publishing and Braze for push notification strategy
Coordinate push notifications across pregame, in-game, and final score alerts
Sync with MSG Networks during live-to-stream handoffs on the Gotham Sports App

Standout Moments

Aaron Judge birthday post: 1.1M+ views, 124K accounts reached, 14.7% like rate
Aaron Boone / John Sterling split-screen reaction edit: 467K+ views, 181K accounts reached
Braze pregame push: estimated 307K-person audience at 4.32% conversion rate
Previously coordinated with MLB Media Services on homepage content and editorial quality

Chapter 03

Creator & Editing Work

Video Editor / Content Creator · Various · 2021 – Present

Organic content creation and short-form video editing for sports creators, influencer-brand collabs, and media accounts. Proof that strong creative instincts work with or without ad spend behind them.

Content Portfolio

Alex Day x TickPick — Top 3 NYC Rappers

530K views, 17.1K likes, and 2,600 comments on Instagram alone
Edited for NY sports influencer Alex Day as part of an ongoing TickPick brand integration
High-engagement debate format optimized to drive comments and shares

Alex Day x TickPick

Video editor for NY sports influencer Alex Day interview clips, podcast-style content, and brand integrations
Produced the Top 3 NY Rappers collab with TickPick which ran as paid social on their accounts
Optimized pacing, captions, and storytelling for maximum engagement and retention
Collaborated on creative direction to ensure brand consistency across platforms

LFG Sports

8.9M views and 113K likes on a single Instagram post — the highest-performing piece of content in my Gondola portfolio
Created short-form video content that drove millions of views across TikTok, Instagram, and YouTube Shorts
Grew TikTok account from zero to 10K followers and 1M likes in six weeks
Managed and produced content across three accounts: LFG Sports, LFG State, LFG Penn State
Capitalized on trending formats and platform momentum to maximize organic reach

LFG Boston x Gametime Tickets

Organic collaboration around World Cup 2026, Scotland fans in Boston
Content drove strong engagement and reach with no paid spend behind it
Example of influencer-brand integration executed purely at the content level

Chapter 04

On-Site Production

Videographer / Content Creator · Various · 2021 – Present

150+ on-site content shoots at live events nationwide, from minor league baseball to professional sports arenas and music festivals. Covering every area of a venue and turning it into audience-focused paid social content that moves fans from awareness to purchase.

150+On-Site Shoots

9.52xROAS, ATL United Premium

15.75xROAS, ATL Hawks Suite UGC

6.37xROAS, NSH Walk-to-Seat

Featured On-Site Example

Houston Livestock Show & Rodeo — Times Square Popup 2026

Shot and produced on-site at a live brand activation in Times Square, New York City
Captured the event atmosphere, fan interactions, and experiential moments in real time
Example of on-site production range beyond traditional sports arenas — live activations, popups, and brand experiences

What I Capture On-Site

VIP and premium area walkthroughs and experience showcases
Fan experience, crowd energy, and general atmosphere content
Merch, food, and venue-specific moments
Special promotions and in-game activations
Player and talent interactions where available
Disposable camera and lo-fi format content for trend-based campaigns

How It Performs

Atlanta United Premium VIP walkthrough shot and edited by me: 9.52x ROAS, $44K revenue
Atlanta Hawks Private Suite Experience UGC: 15.75x ROAS
Nashville Predators walk-to-seat evergreen: 6.37x ROAS, $20K revenue
University of Washington disposable camera live event shoot ran as paid social and organic
Hudson Valley Renegades: daily social content, in-game video, motion graphics, and behind-the-scenes